Wednesday, January 13, 2010

Spotted: Sophisticated Executive Fashion Boutique at China Square

Blair Waldorf from Gossip Girl with the exquisite sense of style and a treasure trove of beautiful clothes will probably never have a case of "I've-got-nothing-nice-to-wear-for-work" (not that she has to work), but mere mortals like us with only a fraction of her clothing money would have lamented at the lack of non-mass executive wears available in the market at some point in time.

And chances are, at some point in time, we'd have experience the humiliation of turing up at work in the same blouse from G2000 as the office receptionist.

Sophisticate is a boutique tucked in a corner of the Raffles Place area that caters to the fashion needs of working fashion afficionados who loves to dress up in well-tailored non-mass dresses in rich fabrics.

Owner and designer of the label, Wendy, invited me to check out her new Spring 2010 collection, and I must say, that she has outdone herself again.
The tweed square necked dress that I was wearing in the photo above is one of my favourites in her new collection.



Exuding vintage glamour and feminine details, the dresses at Sophisticate are something that even Blair Waldorf would approve of.


You can check out part of her new collection on Facebook http://www.facebook.com/#/album.php?aid=175467&id=785744851

From now till this Sunday, 17 Jan 2010, Sophisticate will have a booth in Isetan Parkway Parade. Isetan shoppers will be entitled to a 20% discount off the new collection, and a whopping 50% off Sophisticate's older collection.


PS: I had to sneak a photo of me in that dress in the dresser, so it's chopped off where my hand with the camera is. LOL.

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